Portrait of Zhenya Gololobova smiling, in a cream turtleneck and black blazer

Hello,I’m Zhenya Gololobova

Marketing strategist. Turning complex stories into campaigns that connect and convert.

8+
Years in
marketing
$5M+
Project wins
from RFPs
150+
Portfolios
built
85K+
LinkedIn reach
at Epicor
Discover More

About Me

Marketing has always been more than a job — it’s how I make complicated things feel simple.

Eight years across enterprise technology, architecture and design, and hospitality have taught me that the best campaigns translate. I turn technical requirements and product capabilities into stories people understand and remember.

Right now

MBA at UT Austin’s McCombs School of Business

Brand & Product Management, class of May 2027. Marketing Fellow consulting for 7-Eleven, Kendra Scott, Walmart and Magnolia, and a Strategic Marketing MBA Intern at Cisco this summer.

  • #GoToMarket
  • Salesforce
  • Tableau
  • Adobe Creative Cloud
  • Sprout Social
  • ActiveCampaign
  • Generative AI

Recent Work

Campaigns, proposals and portfolios with real results.

01 / 05

Cisco logo

Cisco

“Grow with Confidence”

A go-to-market campaign for high-growth mid-market AI firms, targeting $20M in marketing-sourced pipeline and 30 closed opportunities by August 2027. The “Defensive IT” story helps IT teams reclaim up to 70% of the time they spend on network diagnostics.

Stantec logo

Stantec

40+ proposals, $5M+ won

Turned technical requirements into persuasive RFP stories for enterprise and Fortune 500 clients, and cut proposal turnaround time by 20% by streamlining the full brand-portfolio lifecycle.

IA Interior Architects logo

IA Interior Architects

150+ portfolios, 5+ design awards

B2B portfolios for Salesforce and Visa, PR for the Austin and Houston studios, and AI workflows that drove a 40% efficiency gain across 10,000+ assets.

Epicor logo

Epicor

Cloud ERP, 15% lift in clicks

LinkedIn go-to-market campaigns reaching 85K+ followers, plus UX research that improved an internal asset-search tool’s usability by 50% across 10+ global departments.

Lookthinkmake logo

Lookthinkmake

Social that moves people

Social frameworks and editorial calendars for 10+ real-estate clients (+20% Instagram engagement) and campaigns for 15+ hospitality brands, averaging 13K+ reach.

Services

How I can help your brand.

  1. #01

    Go-to-market strategy

    Positioning, messaging and campaign plans tied to pipeline, built for technical and enterprise buyers.

  2. #02

    Brand & messaging

    A consistent voice and visual identity across collateral, portfolios and customer-facing stories.

  3. #03

    Proposal storytelling

    RFP responses and presentations that turn scope, timelines and cost into a narrative that wins.

  4. #04

    Content & social

    Editorial systems, LinkedIn and Instagram programs, and analytics-led audience work.

  5. #05

    AI-enabled workflows

    Generative AI for research, personas, benchmarking and asset automation.

Experience

Where I’ve been.

  1. 2026 – Now

    McCombs Marketing & Branding Consultant

    Marketing Fellows · Austin, TX

    An AI-enabled growth strategy for Cisco’s customer advocacy program, presented to global leadership; personas and competitive analyses for 7-Eleven, Kendra Scott, Walmart and Magnolia.

  2. Summer 2026

    Strategic Marketing MBA Intern

    Cisco · Austin, TX

  3. 2025

    Marketing & Communications Specialist

    Stantec · Austin, TX

  4. 2021 – 2024

    Marketing Coordinator

    IA Interior Architects · Austin, TX

  5. 2020 – 2021

    Marketing Content Strategist

    Epicor · Austin, TX

  6. 2018 – 2020

    Account Coordinator

    Lookthinkmake · Austin, TX

  7. Education

    MBA, Brand & Product Management

    UT Austin, McCombs School of Business · May 2027

    BA Communication, St. Edward’s University · 2018 · Magna Cum Laude, 3.87 GPA

Contact

Let’s make something people remember.

Have a project?Say hi to Zhenya
zhenyagololobova@my.utexas.edu LinkedIn Download CV